The advantages of having a blog...

Some people choose to create blogs and others choose to read them, why? The answer comes from the very working principle behind the entire phenomenom. First off, bloggers are like journalists or columnists and the material we find on blogs is often personalised giving it a more associable and interesting theme. We cannot ignore the interactive dimension of blogs which promotes this form of communication advantageously. We have comment boxes for instant feedback, links to a variety of media across the web, the opportunities to make blogging a two way affair are endless.

Lets face it, blogging is becoming trendy. We all have personal sites on popular social networking applications like Facebook or MySpace which in themselves are autobiographical blogs that are communicated through text, photos and videos. You get an idea of what people appreciate in your writing and get the chance to speak up and comment upon events of public interest in an environment free from discouragement and general demeanour. Everything that you post on a blog is easily accessible, reliably so, such that whenever you need it you know exactly where to find it. Blogging gives the amateur journalist the opportunity to get his/her ideas into print without the intermediary of another publication.

Many webblogs offer constructive debate on current news where many will voice their opinions. The feed-back is not always what you expect but it is important to realise that it is what it is, feedback on a particular issue. Whether negative or positive this is at large what you want from interactive debate; a way of finding out how to improve a product, business or website. If all feedback were positive we would have nothing to aim for.

Many businesses have discovered that blogs are the perfect way to regularily keep in touch with customers and even employees since these 'online journals' are regularily updated. Traditional websites are known for being static in their content and approach but blogs remain to be dynamic, informative and quirky enticing the reader to come back week after week.

Next Time: Blogging, Seriously...whats it all about?