Technorati is, in its simplest form, an Internet search engine for searching blogs. Technorati looks at the tags authors place on their websites and uses them to categorize search results. So if you were to put lots of 'technology' related tags on your website or blog, it would be listed in the 'technology' section of Technorati.
So why is Technorati useful to you, as a blogger? Well it is the leading blog search engine and directory, so being listed on Technorati is one step towards a wider audience. The blog index is used by advertisers who 'want-in' on your discussions- so there is the possibility of attracting affiliate marketing contacts who have sought you out from the crowd, rather than vice-versa. Your 'impact' is quantified through 'Technorati Authority'. The more links (and other associated data) made to your blog, within a defined time period, the higher your ranking. Top ranking blogs get more attention from other bloggers and advertisers, and ultimately more hits for you. Technorati is a 'power site' with many links to and from it and a high Google ranking. The more links you make to Technorati through 'tags', the more attractive your blog will look to Google, and possibly, just possibly, the higher your search engine ranking on Google!
Technorati can be accessed by clicking here. Next time: What is Google Adsense?
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